IMAX TO THE MAX
IMAX “TO THE MAX” is a celebration of cinema, displaying the power of IMAX using a design language to link all offerings cohesively. The window shape comes from the negative space between the letters ‘A’ and ‘X’ acting as a frame to display all the services inside.
Outcomes created using Adobe software. Project for D&AD New Blood competition, was reffered to by the judges as a highly commendable entry.